Root + Bloom 

STOP DESPERATELY CHASING CLIENTS WITH DISCOUNTED SESSIONS AND ZERO marketing STRATEGY.  IF YOU WANT TO BE TAKEN MORE SERIOUSLY, THEN IT'S TIME TO GET SERIOUS.  

No more wondering why the photographer down the road is "so much more successful" — it’s time to ditch the unhelpful comparisons, and grow your "little side hustle" into a thriving career that you love!

marketing lab for photographers

don't let someone else

We live in a world seemingly full of so-called influencers incessantly bombarding your inbox with the idea that success equals #hustleandgrind until you hit that "6-figure" mark. 

While yes, there are some photographers who are running 6-figure businesses...that is not the norm, and it should NOT be the ruler you use to measure your success.

and IF THERE’S ONE THING I KNOW FOR SURE, IT’S THAT YOU ARE CAPABLE OF SUCCESS.

determine your  success

so...i'm really excited to introduce you to

Root + Bloom

This is a self-paced online course that will teach you how to position your photography business among the best in your area, and create a content marketing strategy that will build familiarity for your brand and enable you to consistently book clients that love you!

marketing lab

Let’s break it down

Here's what’s waiting for you inside
ROOT + BLOOM MARKETING LAB

module 1 - research your ideal client

Knowing who you want to serve and how you can serve them is one of the most important pieces of your marketing strategy!  In this module, you will be guided in researching:

Who your ideal client is
What your client needs
Your solution to their needs

Now that you know who it is you are serving, you need to organize your business in a way that appeals to your clients.  In this module, you will organize your business:

Define product details
Price for profit
Map out your process

module 2 - organize your business

module 3 - optimize your visibility

Time to set the stage!  This is where you will optimize your visibility with branding in your online spaces, using all the pieces you accomplished in Modules 1 + 2.  In this module, you will:

Determine your brand identity
Establish your online visibility
Implement SEO + keywords

You've got eyes on your business - finally!  But it's not enough to just have yourself visible - it's time to tell people about you and turn them into paying clients.  In this module, you will learn how to:

Map out a content strategy 
Educate your audience
Encourage them to take action


module 4 - turn them into clients

module 5 - SERVE + SCALE

NOW - you've got the clients!  But it's SO important that you are serving them well!  This brings them back over and over again!  It's what gets the ball rolling and allows you to scale your business!

Create an experience they will remember
Go above and beyond
Scale your business

Plus, my absolute favorite bonuses! 

When you sign up, you’ll get immediate access to:

#1

workbook + strategy planner

Learning requires absorbing lessons in multiple ways.  This workbook will help you hash out what you're learning, apply it to your own business, and start implementing all the strategies.

#2

pricing calculator
+ scaling plan

Pricing your services involves a full understanding of your goals, expenses, and time.  This pricing calculator shows you how to price for profit AND plan out how to raise your prices when the time comes to scale.

#3

email + marketing templates

I don't want anything to distract you from your main goal!  Let me help you structure a killer marketing strategy, and instead of stressing about the little things, use my pre-written and designed email and marketing templates.

#1

Confidently position your business among the top faves

Hi! I’m karen

I probably should never have gone to college...I ended up changing majors 8 times, finally landing in photography because I was burnt out and it was an easy pass.  But through the process, I discovered how much I loved photography and capturing special moments for people that can never be re-lived!  

When I started my *first* photography business in 2009, I had NO idea what I was doing. I was decent at photography, but my business skills were lacking...BIG TIME.  I ended up closing that business in the same year. 

But in 2015, after we had our second child, I lost my bookkeeping job and we almost lost our house.  Out of necessity, I started my photography business again, and God truly gave me the space and the energy to dig in deep and finally figure it out this time.

I had a lot of trial and error, but I got it down to a system, and within a few months, I figured out how to market my business effectively, and replace the bookkeeping income I was missing.

I've condensed it down to the most crucial parts so you can start implementing this TODAY, and start booking out your own photography business - no matter what niche you're in!

I'd LOVE it if you would join me! 
I'm rooting for you!

I’ve been a newborn + family photographer for 8 years

It’s intentionally different from anything you’ve seen before because I'm going to take you through the core elements of your business that actually matter.  I want to help you set those roots deep, so you can actually start seeing consistent, predictable growth.

Here's what a few of my students have been saying:

I'm so glad I was able to do this, it's helped hold me accountable and give me confidence in the marketing side of things.

Root + Bloom Marketing Lab is your ticket
to finally build momentum in your business.

You made me feel confident and proud of what I’ve built as a photographer! And you helped me feel like I can get out of a slump with my motivation/lack of capacity with photography and I cannot thank you enough for that!!

Ok, so I just finished rewriting my About page and I’m pretty darn proud of it. Thank you SO much for helping me today!!

I’m so thankful for this course because it gave me the confidence to grow my photography business and gave me insights into things that I never knew I needed to do to help grow my business. I would highly, highly recommend this course!

Root + Bloom Marketing Lab is here for you if you want to stop living in the "side hustle" world, and build a profitable career!

It’s not a program telling you to raise your prices to solve all your problems.  It’s a thorough approach, that takes into account the maturity of your business and helps you market your business from where you stand.

If you're ready for a truly successful photography career, then this is, hands down, the best laid out plan you can find to establish those deep roots in your business.

You have the skill, and you know you’re capable of being more than just a "hobbyist" - this is your chance to do something about it.  It's time to create your own opportunities and start putting these strategies into action... because if you don't, someone else will.  And if not now, then when?

Have a couple of questions before you buy?

totally get it!

Let’s address the most
common questions… 

Yes! This will work no matter what part of your photography journey you're on, as long as you need to learn the strategies used to grow your business

What exactly am I going to get inside this purchase? +

Will this work if I’m a beginner photographer? +

WHAT MAKES THIS PROGRAM DIFFERENT? +

What is the time commitment? +

Most courses cover small topics and leave you wondering what to do either before or after.  This is a full scope course.  It covers a lot of ground, but in bite size chunks.  It's a self-paced course with pre-recorded videos, a detailed workbook, and really really good bonuses!

What exactly am I going to get inside this purchase? +

Will this work if I’m a [fill in the blank] photographer? +

WHAT MAKES THIS PROGRAM DIFFERENT? +

What is the time commitment? +

You will want to set aside about 2 hours per module to watch the videos and go through the workbook.  Implementing the strategies can be done in a couple of days per module.  And when you consistently do the work, and you WILL see results!  

What exactly am I going to get inside this purchase? +

Will this work if I’m a [fill in the blank] photographer? +

WHAT MAKES THIS PROGRAM DIFFERENT? +

What is the time commitment? +

15 video lessons
Detailed workbook
Content strategy planner
Email templates
Marketing templates
Pricing calculator + scaling plan

What exactly am I going to get inside this purchase? +

Will this work if I’m a [fill in the blank] photographer? +

WHAT MAKES THIS PROGRAM DIFFERENT? +

What is the time commitment? +

Investment

one time
payment

3 monthly
payments

If you’re ready for a truly successful photography business, then this is, hands down, the best laid out plan you can find to establish deep roots.

I'm rooting for you!

You know you’re capable of being more than just a "hobbyist" - this is your chance to do something about it. It's time to create your own opportunities and start putting these strategies into action...because if you don't, someone else will.  And if not now, then when?